7. COMMUNICATING BUSINESS INFORMATION
Business communication involves the transmission of information that enables business professionals to perform routine tasks that sustain the day-to-day operations of the organization and build the relationships that foster ongoing opportunities. Just as the literary genre of poetry contains many forms — such as sonnets, haiku, epics, limericks, etc., — each with its own set of rules and conventions, business writing also contains many forms, and each form has some conventions that must be observed. These forms and conventions include
This chapter discusses the formatting of business documents, including correspondence, and highlights the recognized conventions.
Chapter 7 Learning Objectives
In the following sections, you will learn about general format, structure, and content expectations. You will learn to
7.1 Format Correspondence using recognized conventions for document design
7.2 Apply Message Structure to achieve the desired goal and tone
7.3 Create Positive and Neutral Messages for routine communication purposes
7.4 Convey Negative Messages that include buffers
7.5 Craft Persuasive Messages that inform and sway opinion or behavior
7.6 Apply principles of organization, parallelism, and enumeration to create Instructions
