Table of Contents
Acknowledgements
Chapter 1: Introduction to Business
Learning Objectives
1.1 The Nature of Business
1.2 Understanding the Business Environment
1.3 How Business and Economics Work
1.4 Macroeconomics: The Big Picture
1.5 Achieving Macroeconomic Goals
1.6 Microeconomics: Zeroing in on Business and Consumers
1.7 Competing in a Free Market
Key Terms
Summary of Learning Outcomes
Learning Objectives
2.1 Understanding Business Ethics
2.2 How Organizations Influence Ethical Conduct
2.3 Managing a Socially Responsible Business
2.4 Responsibilities to Stakeholders
2.5 Trends in Ethics and Corporate Social Responsibility
Key Terms
Summary of Learning Outcomes
Chapter 3: Competing in a Global Marketplace
Learning Objectives
3.1 Global Trade in Canada
3.2 Why Nations Trade
3.3 Barriers to Trade
3.4 Fostering Global Trade
3.5 International Economic Communities
3.6 Participating in the Global Marketplace
3.7 Threats and Opportunities in the Global Marketplace
3.8 The Impact of Multinational Corporations
3.9 Trends in Global Competition
Key Terms
Summary of Learning Outcomes
Chapter 4: Forms of Business Ownership
Learning Objectives
4.1 Going It Alone: Sole Proprietorship
4.2 Partnerships: Sharing the Load
4.3 Corporations: Limiting Your Liability
4.4 Specialized Forms of Business Organization
4.5 Franchising: A Popular Trend
4.6 Mergers and Acquisitions
4.7 Trends in Business Ownership
Key Terms
Summary of Learning Outcomes
Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
Learning Objectives
5.1 Entrepreneurship Today
5.2 Characteristics of Successful Entrepreneurs
5.3 Small Business: Driving Canada’s Growth
5.4 Ready, Set, Start Your Own Business
5.5 Managing a Small Business
5.6 Small Business, Large Impact
Key Terms
Summary of Learning Outcomes
Learning Objectives
6.1 The Role of Management
6.2 Planning
6.3 Organizing
6.4 Leading, Guiding, and Motivating Others
6.5 Controlling
6.6 Managerial Roles
6.7 Managerial Skills
6.8 Trends in Management and Leadership
Key Terms
Summary of Learning Outcomes
Learning Objectives
7.1 Show Me the Money
7.2 The Bank of Canada
7.3 Canadian Financial Institutions
7.4 Insuring Bank Deposits
7.5 International Banking
7.6 Trends in Financial Institutions
Key Terms
Summary of Learning Outcomes
Chapter 8: Financial Management and Securities Markets
Learning Objectives
8.1 The Role of Finance and the Financial Manager
8.2 How Organizations Use Funds
8.3 Obtaining Short-Term Financing
8.4 Raising Long-Term Financing
8.5 Equity Financing
8.6 Securities Markets
8.7 Buying and Selling at Securities Exchanges
Key Terms
Summary of Learning Outcomes
